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Brand & Identity

Pengu Pet Store

A friendly character. A distinctive identity.

Design & visual development

A pet-store identity built around an expressive penguin character, with a flexible visual language for packaging, stationery and branded applications.

On the creative table.

Final expression
Final expression01 / 03

Branding and logo design — Islam Abdel Mohsen.

Selected stills and development artwork from the artist’s portfolio.

The discipline

  • Brand & Identity

The visual direction

A pet-store identity built around an expressive penguin character, with a flexible visual language for packaging, stationery and branded applications.

Credits

Branding and logo design — Islam Abdel Mohsen.

Pengu Pet Store