Brand & Identity
Pengu Pet Store
A friendly character. A distinctive identity.
Design & visual development
A pet-store identity built around an expressive penguin character, with a flexible visual language for packaging, stationery and branded applications.

Branding and logo design — Islam Abdel Mohsen.
Selected stills and development artwork from the artist’s portfolio.
The discipline
- Brand & Identity
The visual direction
A pet-store identity built around an expressive penguin character, with a flexible visual language for packaging, stationery and branded applications.
Credits
Branding and logo design — Islam Abdel Mohsen.
Pengu Pet Store