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01 / Brand & Identity

H.M.A Household

Everyday utility.
A distinctive identity.

Selected work

A red identity and connected applications for the household brand.

H.M.A Household / original brand identity presentation cover

The scope

  • Brand & Identity
  • Campaigns & Content
  • Print & Packaging
  • Spaces & Experience

The point of view

The H.M.A Household expression brings the family emblem into a distinctive red identity, from the lockup to everyday brand applications.

The expression

The selected work connects the household identity with stationery, packaging, retail and campaign design. Applications are presented as design studies.

In detail.

06 selected views

Brand & Identity

H.M.A Household / Household utensils / red expression
Household utensils / red expression

Campaigns & Content

Print & Packaging

H.M.A Household / Stationery and uniform design direction
Stationery and uniform design direction
H.M.A Household / Product packaging artwork
Product packaging artwork

Spaces & Experience

Identity, in place.

Choose an application and explore its details through a quiet camera move.

Full tour00:15

An authored camera-motion presentation of the project visualisations. It explores the identity in context; it is not live-action documentation of an installed site.

Spaces & Experience

H.M.A Household / Retail display visualisation
Retail display visualisation
H.M.A Household / Vehicle branding visualisation
Vehicle branding visualisation

Brand system and application artwork. Store and vehicle images are design visualisations.